There is a high-end market for utmost-quality, expensive food in small quantities.
Remember how Tesla started as a ridiculously expensive muscle electric car. Now they have much more affordable models, and it's increasingly hard to walk down a street a in NYC and not spot at least one Tesla. Entering a market from its most premium segment is a common strategy, before you can polish your processes, achieve economies of scale, and lower the prices.
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Same thing with wine, cheese, steak, etc.
There is a high-end market for utmost-quality, expensive food in small quantities.
Remember how Tesla started as a ridiculously expensive muscle electric car. Now they have much more affordable models, and it's increasingly hard to walk down a street a in NYC and not spot at least one Tesla. Entering a market from its most premium segment is a common strategy, before you can polish your processes, achieve economies of scale, and lower the prices.