There’s a definite economic niche for high value low shelf life produce. It’s just a question of local economics. Fresh strawberries in a large market like this might be able to pay for themselves even with the costs of real estate and energy usage by way of being able to sell at a higher price due to selling extremely fresh produce to customers prepared to pay that higher cost for the quality difference.
This does all assume the end result is a higher quality product of course.
Strawberries also have a bad reputation for pesticide usage. Indoor strawberries could potentially be marketed as zero pesticide for another premium angle.
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There’s a definite economic niche for high value low shelf life produce. It’s just a question of local economics. Fresh strawberries in a large market like this might be able to pay for themselves even with the costs of real estate and energy usage by way of being able to sell at a higher price due to selling extremely fresh produce to customers prepared to pay that higher cost for the quality difference.
This does all assume the end result is a higher quality product of course.
Strawberries also have a bad reputation for pesticide usage. Indoor strawberries could potentially be marketed as zero pesticide for another premium angle.