In the case of pronoun usage, it really comes down to: Are you being a nice person or an asshat?” — Steve Kleinedler (interviewed by Sarah Grey), Conscious Style Guide (consciousstyleguide.com), “Conscious Language in the American Heritage Dictionary,” 22 Feb. 2018

I had no idea this guide for not being an asshat existed. That's pretty interesting and could help a lot of would-be asshats who don't feel comfortable hiding in actions-not-words territory anymore.

https://consciousstyleguide.com/general/