By branding do you mean for your parent company or for the specific app? For example the branding for Microsoft is a different type of project than say branding Office. And by branding are you thinking on a big scale (everything from coming up with the name to the marketing) or on a small scale (i.e. an icon for an app)?
My advice to you as a designer is that you should start small, take baby steps and keep your budget low. I'd also advise you to work with a local designer (if you can find a good one) who can meet with you face to face.
By the way I did a quick google search and found this studio after some hunting: http://www.holbeinruiz.com
That's really good advice Michael, thanks a lot :)
We actually have a prototype, but maybe we should focus a little bit more on that and start with branding later on the process.
Do you, being involved in branding, have any advise (book recommendations, blogs, etc).
Comments
By branding do you mean for your parent company or for the specific app? For example the branding for Microsoft is a different type of project than say branding Office. And by branding are you thinking on a big scale (everything from coming up with the name to the marketing) or on a small scale (i.e. an icon for an app)?
My advice to you as a designer is that you should start small, take baby steps and keep your budget low. I'd also advise you to work with a local designer (if you can find a good one) who can meet with you face to face.
By the way I did a quick google search and found this studio after some hunting: http://www.holbeinruiz.com
I'm talking about something like Twitter, in which the product and the company share the same brand.
That's a really good question, I think I'm talking about the whole brand, including the name and marketing.
Thanks for the link :)
Something you should think about: Twitter wasn't called Twitter when it started.
And if you want to see a super ugly logo look at the very first Apple logo -- it' s a second rate hippy doodle of the worst kind: http://www.edibleapple.com/2009/04/20/the-evolution-and-hist...
I'm a branding guy, but my advice is to to put every penny into building a great product!
Once you understand what that product does (and that takes time) then focus on branding.
Too many times I see folks come up with a name, or they buy a domain and then try to think what they should do with it.
That's really good advice Michael, thanks a lot :) We actually have a prototype, but maybe we should focus a little bit more on that and start with branding later on the process.
Do you, being involved in branding, have any advise (book recommendations, blogs, etc).
Thanks a lot for your input!
I've got two words for you my friend: Paul Rand
http://www.paul-rand.com/
That would be a good place to start...