Comment on Warning signs in a non-technical cofounder (can you spot them?)Comments−marketer14yAnother one is not being good at marketing.Marketing can be a huge grind. Being able to build buzz about your product, or get mentioned in the press, or find customers is very time-consuming and requires a lot of creativity.−nickpinkston14yYou know you've got a shitty co-founder if they can't build a product or sell one. Real hustlers make it happen - "idea guys" need not apply.−bane14yI agree, there's nothing that can drain the life out of a company with limited resources than the infinite time suck of an idea fairy on the loose.
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Another one is not being good at marketing.
Marketing can be a huge grind. Being able to build buzz about your product, or get mentioned in the press, or find customers is very time-consuming and requires a lot of creativity.
You know you've got a shitty co-founder if they can't build a product or sell one. Real hustlers make it happen - "idea guys" need not apply.
I agree, there's nothing that can drain the life out of a company with limited resources than the infinite time suck of an idea fairy on the loose.