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Comment on Overengineered Japanese Mechanical Pencils [video]

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JetPens’ marketing is amazing. Their online storefront is very well put together, and above all their buyer team ensures they have mountains of imported variety in every category.

It’s so nice to see someone doing something well. Really well.

I have no connection to them other than I spent $500 with them last Christmas on gifts for my entire family.

The website seems to mimic Japanese craftsmanship. Really simple, really useful, well made.

Reminds me of McMaster-Carr's website, which is another pinnacle of web design.

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