This makes it worse. It means there wasn't an underling cause important enough to split the company. Like licencing deals or possible acquisition that couldn't be disclosed etc.
I would not doubt if they still split the company internally. They can have one website, one billing department, etc, but still have 2 internal companies. One company (probably the DVD business) just pays the other one for the services rendered (website, billing...)
This way, it is not a total reversal, just a reversal of the customer facing changes that were generally disliked.
Or the reasons for the split have already failed to pan out.
If the split was primarily so that they could go to Hollywood and say "No, we're just a streaming company, that DVD division is over there so just negotiate with us", I've never thought that would work. They weren't going to fool anyone.
I bet they weren't surprised by the customers walking or even the number of angry customers; I bet they discovered nobody in Hollywood was fooled and suddenly inclined to change even one letter of their contracts simply because they had "divested" their DVD product.
Comments
This makes it worse. It means there wasn't an underling cause important enough to split the company. Like licencing deals or possible acquisition that couldn't be disclosed etc.
I would not doubt if they still split the company internally. They can have one website, one billing department, etc, but still have 2 internal companies. One company (probably the DVD business) just pays the other one for the services rendered (website, billing...)
This way, it is not a total reversal, just a reversal of the customer facing changes that were generally disliked.
The company has already been split internally for a long time. It's called different business units, and lots of companies do it.
Or maybe they underestimated the cost of the loss of customer goodwill the split would cause vs the cost of the "underlying cause".
Or the reasons for the split have already failed to pan out.
If the split was primarily so that they could go to Hollywood and say "No, we're just a streaming company, that DVD division is over there so just negotiate with us", I've never thought that would work. They weren't going to fool anyone.
I bet they weren't surprised by the customers walking or even the number of angry customers; I bet they discovered nobody in Hollywood was fooled and suddenly inclined to change even one letter of their contracts simply because they had "divested" their DVD product.