you're doing ads because you failed at marketing. You're doing marketing because you failed at product
Define marketing. Is having a website at all marketing? What if I have a private link to sign up for my product, but I have to email people for them to use it. Is that marketing? How can one exist online as a business without doing marketing? If you've ever made a single SEO optimization to a website are you not doing marketing?
What I'm trying to say is that your quote doesn't make any sense. Not only does it fail at understanding what marketing is, it's also just patently false. Great products, amazing products, fail every single day.
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Define marketing. Is having a website at all marketing? What if I have a private link to sign up for my product, but I have to email people for them to use it. Is that marketing? How can one exist online as a business without doing marketing? If you've ever made a single SEO optimization to a website are you not doing marketing?
What I'm trying to say is that your quote doesn't make any sense. Not only does it fail at understanding what marketing is, it's also just patently false. Great products, amazing products, fail every single day.