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Comment on Things we did not do while reaching $2M ARR

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Co-founder here, I'm sure there are many things I forgot to include in this list, still, a nice summary of the many things we haven't done.

Were we successful because or despite of all of these did-nots?

There are presumably many things there that would have made us more successful. And obviously many things we might do soon.

The takeaway? Don't stress over all the things you are not doing but focus on the few you are doing right.

Congrats on making it!, and making it without doing things you didn't like to do! That is truly rate.

You were successful because you have very good product market fit period.

I think of all those did-nots as makeup, some are born with great genes don't need makeup or just basic excercise to look great to be in Hollywood or a model, for some they are good enough that they can make it with loads of makeup and lot of hard work to be in shape, and sadly for many there is no hope to be a model no matter what they do.

Product market fit is like that, you can succeed without it but that requires a really strong fit, most products don't have that strong fit, so the crutches are essential for their success.

The more interesting question for you is with some of those did-nots would have grown to say 20M ARR in the 7 years ?

Maximizing ARR likely is not your goal, you want to create your business and be happy doing only things you like. however when recommending your path to others you need to consider that hypothetical.

I just thought this was such a great list. Some of them were head scratchers for me (untyped languages? OMG NO) but that seems to be the point.

Can you tell us some of the things you DID do? I’m assuming you were focussed on building a great product? What did you do to get your first sale? What made you decide to pull the trigger and build in the first place?

What did you do for marketing?

Well, at least one part of it is this HN post :)

Congrats on your success! How big is your team?

At the moment we are three (co-founders) + a part-time dev doing integrations.

We did not grow our headcount past four.

(Not OP)

And what were the right things for you?

Main one was our ability not to be distracted. Plus, setting up ourselves for a long-distance run from day one.

What does setting yourself up for a long-distance run look like?

Go to the toilet before you start, ime.

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