If you think your market is too small for two companies doing (roughly) the same thing, why go after that market at all? You will have competitors, if there is a market for something, at all. Your job is to move faster or better or both. If you can't do that, you won't win anyway...a competitor would spring up six months, or a year, later and eat your lunch.
Hell, the market we started with has had major contenders in it for nine years...and many more companies have come and gone in the space than currently exist.
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If you think your market is too small for two companies doing (roughly) the same thing, why go after that market at all? You will have competitors, if there is a market for something, at all. Your job is to move faster or better or both. If you can't do that, you won't win anyway...a competitor would spring up six months, or a year, later and eat your lunch.
Hell, the market we started with has had major contenders in it for nine years...and many more companies have come and gone in the space than currently exist.