Comment on Ask HN: Can we have a conversation on startup swag waste?Comments−anonu4yWhy do companies continue to waste money on useless swag?Lead list generation. Sales...Is the answer. You need to entice a potential customer closer to your booth, get their name and have a chance to follow up later.If a customer represents a few $100 or few $10ks, the customer acquisition cost of a $15 water bottle is quite low.Here's another idea: QR codes that give you NFTs or alt coins.You can then turnaround and donate it to a charity.This generates customer engagement at the very least...
Comments
Lead list generation. Sales...
Is the answer. You need to entice a potential customer closer to your booth, get their name and have a chance to follow up later.
If a customer represents a few $100 or few $10ks, the customer acquisition cost of a $15 water bottle is quite low.
Here's another idea: QR codes that give you NFTs or alt coins.
You can then turnaround and donate it to a charity.
This generates customer engagement at the very least...