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#1 Falsehood Programmers Believe

- Programming skill is all you need to build great software.

About the only case where I would say this might be true is when your users are other programmers. If the plan is to target a non-technical market, good design and in-depth understanding of the problem space are just as important if not more so.

My favorite example of this is the world's most popular accounting software. Good design and marketing --- mediocre programming.

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