- Do a search on each big blog for "why I hate PR people" and learn from those mistakes (there is an infamous one on TechCrunch from Arrington)
- If you want to learn the basics just get a book like "PR for Dummies" to learn the 101
- In my own experience with PR you need to care about results: If that's the case unless you are willing to invest the time and have the skills there is actual value to hiring a PR pro. If you look at Apple back in the day Regis McKenna really helped to put them on the map (http://www.regis.com). When you hire a good PR person what they bring to the table is a good rolodex, not the ability to pump out press releases and the like. The rolodex and the doors that open are what you're paying for IMHO.
Comments
Here are my quick thoughts:
- Do a search on each big blog for "why I hate PR people" and learn from those mistakes (there is an infamous one on TechCrunch from Arrington)
- If you want to learn the basics just get a book like "PR for Dummies" to learn the 101
- In my own experience with PR you need to care about results: If that's the case unless you are willing to invest the time and have the skills there is actual value to hiring a PR pro. If you look at Apple back in the day Regis McKenna really helped to put them on the map (http://www.regis.com). When you hire a good PR person what they bring to the table is a good rolodex, not the ability to pump out press releases and the like. The rolodex and the doors that open are what you're paying for IMHO.
great advise! Thanks a lot!