That term is a bit too broad. It does make a difference if said tool is a hammer or a pincer.
Specifically they are FILTERS. And, extremely aggressive filters at that. For each 10 listings on the front page several millions of pages will not get an equal mention.
Lots of people think that they are somehow "magnets" that will "pull out" the proverbial "needle" from the stack, but it is not so.
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I don't think we want search engines deciding what people should be looking at. They're tools.
That term is a bit too broad. It does make a difference if said tool is a hammer or a pincer.
Specifically they are FILTERS. And, extremely aggressive filters at that. For each 10 listings on the front page several millions of pages will not get an equal mention.
Lots of people think that they are somehow "magnets" that will "pull out" the proverbial "needle" from the stack, but it is not so.
It's filtering for what it thinks the user is looking for (at least that's what's advertised) not what they want the user to be looking for.
They already decide. That's their business.