Unless you have enough capital to sustain Facebook ads for a long period, they're never going to work.
We'll see how the Facebook Timeline and the new F8 solutions react to advertisers and businesses. But, unless you're an event-centric business, you're not going to benefit tremendously on Facebook.
Instead, the best methods are to drive traffic towards mediums like Twitter, where you can have conversations with customers without appearing like you're "on show" in front of an audience. You're a customer for someone else, and you're savvy enough to read into social media advertisements with skepticism. You can't tell me that that's unique to just you.
Not true - it worked in our case (a facebook app) from day one. Click-through is low (around 0.05%) but convertion tend to be a lot higher than adwords...
Comments
Unless you have enough capital to sustain Facebook ads for a long period, they're never going to work.
We'll see how the Facebook Timeline and the new F8 solutions react to advertisers and businesses. But, unless you're an event-centric business, you're not going to benefit tremendously on Facebook.
Instead, the best methods are to drive traffic towards mediums like Twitter, where you can have conversations with customers without appearing like you're "on show" in front of an audience. You're a customer for someone else, and you're savvy enough to read into social media advertisements with skepticism. You can't tell me that that's unique to just you.
Not true - it worked in our case (a facebook app) from day one. Click-through is low (around 0.05%) but convertion tend to be a lot higher than adwords...