I have run a few test campaigns on AdWords and Facebook recently.
I was expecting better traffic and conversions from my Google campaign. The exact opposite happened, and by a large margin.
I received a lot more traffic from Google in a shorter timeframe but converted that traffic to registered users somewhere in the 5% range - I wasn't really happy with that. I believe the root cause there was the words I was picking, it's really hard to pick the right search terms. I don't think I've got it right yet and I expect my next campaign to go better.
Facebook's process is much, much more intuitive for a marketer though. It's easy for me to identify what my specific target market "likes" and then advertise a compelling message to them. The frequency of traffic was lower than Google's but the quality of the traffic was much, much higher. I converted nearly 20% of the traffic which I was much happier with.
I prefer Facebook's targeting as I found it a lot easier and it worked well for me but I need to spend more time with AdWords to determine if Facebook is better for me (It ended up being cheaper, too), but it's been pretty good so far.
Facebook on both counts. Again, I was shocked. The CPC on Facebook started higher than it ended and the average ended up being lower than on AdWords (By about 10% or so IIRC). So Facebook ended up sending slightly more traffic over the course of the campaign and converted far more users - by large margin, >70% of the total.
So I'm sure my AdWords campaign could use some improvement as I don't think the difference should be so great, but it has been. And again, this is not what I was expecting. I was expecting the opposite.
Comments
I have run a few test campaigns on AdWords and Facebook recently.
I was expecting better traffic and conversions from my Google campaign. The exact opposite happened, and by a large margin.
I received a lot more traffic from Google in a shorter timeframe but converted that traffic to registered users somewhere in the 5% range - I wasn't really happy with that. I believe the root cause there was the words I was picking, it's really hard to pick the right search terms. I don't think I've got it right yet and I expect my next campaign to go better.
Facebook's process is much, much more intuitive for a marketer though. It's easy for me to identify what my specific target market "likes" and then advertise a compelling message to them. The frequency of traffic was lower than Google's but the quality of the traffic was much, much higher. I converted nearly 20% of the traffic which I was much happier with.
I prefer Facebook's targeting as I found it a lot easier and it worked well for me but I need to spend more time with AdWords to determine if Facebook is better for me (It ended up being cheaper, too), but it's been pretty good so far.
Just out of curiosity, which of the two platforms had the higher net number of conversions ?
It feels like this is very relevant especially since you think your next Adwords campaign will be more successful.
Also of import: which had the cheaper cost per conversion and can you scale the traffic up?
Facebook on both counts. Again, I was shocked. The CPC on Facebook started higher than it ended and the average ended up being lower than on AdWords (By about 10% or so IIRC). So Facebook ended up sending slightly more traffic over the course of the campaign and converted far more users - by large margin, >70% of the total.
So I'm sure my AdWords campaign could use some improvement as I don't think the difference should be so great, but it has been. And again, this is not what I was expecting. I was expecting the opposite.