"you can sell your soul to an enormous investment firm and they, in turn, will make you rich with not very much risk involved"

This has merit.

Most of the world is chasing a dollar, if not for survival then in the pursuit of a decent, good or great life. Glory and vanity plays a large part especially for high net-worth individuals. Fear too, for attaining some type of status amongst one's peers. Startups are no different in that respect. But, 'Selling your soul' is more likely to occur on Wall Street. If you want your soul, then 'do the right thing.'