Thinking Strategically is one of my favorites. It spends each chapter analyzing techniques of competition, trend, and innovation. It reads quite easily and offers outside examples ranging from sports, large corporations, and world wars.
While you may find it challenging to read straight through, it works well, too, as something to pick up every so often or to read alongside other reading material. Even for those of you without a peaking interest in business, the advice presented in the book is undeniable logic that will definitely appeal to programmers and entrepreneurs alike.
Comments
Thinking Strategically is one of my favorites. It spends each chapter analyzing techniques of competition, trend, and innovation. It reads quite easily and offers outside examples ranging from sports, large corporations, and world wars.
While you may find it challenging to read straight through, it works well, too, as something to pick up every so often or to read alongside other reading material. Even for those of you without a peaking interest in business, the advice presented in the book is undeniable logic that will definitely appeal to programmers and entrepreneurs alike.
http://www.amazon.com/Thinking-Strategically-Competitive-Bus...