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Comment on Xerox PARC, Apple, and the truth about innovation.

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This line really stuck out to me, adding a hint of perspective in a world where A/B testing and the like are par for the course:

"Xerox had been infested by a bunch of spreadsheet experts who thought you could decide every product based on metrics. Unfortunately, creativity wasn't on a metric."

I shouldn't need to say this, but this in no way should be read to indicate that such metrics and testing are not helpful; they're just not everything.

Weren't spreadsheets, a la VisiCalc the killer business app for the Apple II?

On a more serious note I'm a true believer in RISK capital. Once your company is actually profitable it seems like a great idea to ensure that you do a bit of R&D in-house.

Worst case scenario you get a nice blurb somewhere about keeping corporate research alive, best case you invent something ridiculously cool.

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