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His phrasing does imply that the first product with GUI from Apple was the Macintosh and as you said, it was a failure. There were actually 3 (Lisa, Macintosh, Apple IIGS).

Lord knows I don't want to defend Mr. Gladwell, but Jobs really didn't have much influence on the Lisa and it could actually be viewed as a competing product with the Macintosh.

Jobs is the one that negotiated the Lisa team's visit to Xerox's labs.

Here's an article on the development of the Lisa you might be interested in reading: http://www.vectronicsappleworld.com/macintosh/lisagui.html

Yes, he got the visits, but he wasn't the leader or even a primary influencer of the Lisa team.

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