He riffs & makes big statements. Unless you're superman that means your going to be wrong a lot (I think he is wrong here too). But the other consequence is that sometimes right in a very powerful way.

For example his baseline stuff, going back years about the advertising, marketing, & consumer-attention complex is right in a powerful way. It means big things: 'It will probably never be possible to create another Coca-Cola or Colgate in the same way again.'