Look at the problem and solution. You meet with somebody. You both want to maintain contact. You need to exchange some information to realize that goal. You could get each others cell phone number, scribble a URL on a piece of paper, etc. Each one of those is awkward to some degree and scraps of paper do get lost quickly or become indistinguisable from all the other scraps of paper.
Enter the business card, you could make it like a mini-brochure - not only have your contact details on it, but also the key points of what you do, etc. Easy to hand over and should remain more distinctive than some scrap of paper or a hasty entry in the cell phones address book.
From experience I find that having a blank and uncoated rear allows me to scribble further pertinent information for the person I'm giving it to.
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Yes, it's one aspect of your marketing ...
Look at the problem and solution. You meet with somebody. You both want to maintain contact. You need to exchange some information to realize that goal. You could get each others cell phone number, scribble a URL on a piece of paper, etc. Each one of those is awkward to some degree and scraps of paper do get lost quickly or become indistinguisable from all the other scraps of paper.
Enter the business card, you could make it like a mini-brochure - not only have your contact details on it, but also the key points of what you do, etc. Easy to hand over and should remain more distinctive than some scrap of paper or a hasty entry in the cell phones address book.
From experience I find that having a blank and uncoated rear allows me to scribble further pertinent information for the person I'm giving it to.