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Comment on Challenge to Google Ad dominance? Robads-open JSON standards to publish ads

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Open ad standards seems to be a good idea. Most companies prepare ads in secret and put them in Adwords. If Robads standards catch up it may open the advertiser ads to everyone; that is good for consumers, advertisers and most ad mediators.

if everyone publishes their ads on their own web site using a robads.json text file similar to robads.txt, it will augment the web experience and will enable people to discover offers and deals better.

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