In the more rural / exurb parts of Portland metro they do really well. But they just have bizarre things. You can go load up on random bags of chips from a startup that's already out of business, that'll never get made again. And then one day they'll be the only market in the state that has raddichio. You have to be willing to go with it, but it's so cheap you can afford to just buy a bunch of stuff and make it work.