A necessity in order to stay competitive against Lidl (comparable customer segment). ALDI took quite a punch by Lidl in the Netherlands (these were all of the ALDI Nord concern, but were not labelled as such), and depended on inertia (being the first and most well-established discount grocer) for too long.
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It seems fairly unlikely doesn’t it? I was under the impression they had a fairly intense, and not so friendly, rivalry.
Afaik, they have been working for the last few years on cooperation, since the original brothers are now out of the picture.
Yup - e.g. and IIRC, Aldi Nord and Aldi Süd are unifying their store brands in Germany.
A necessity in order to stay competitive against Lidl (comparable customer segment). ALDI took quite a punch by Lidl in the Netherlands (these were all of the ALDI Nord concern, but were not labelled as such), and depended on inertia (being the first and most well-established discount grocer) for too long.
Ah ok, thanks, it’s been a few years since I’ve kept up..