Not sure I'd advise to those starting out today, except for the following cases:
1. You consider enterprise or other large sales, which are not comfortable through Mac App Store.
2. You want to participate in bundles or other promotions. Technically, you don't need a store for this but you need to create a version which can be licensed outside of Mac App Store.
Personally, I started selling ImageFramer (my first Mac application) in 2006, so we first had our own store and Mac App Store came second.
Comments
Not sure I'd advise to those starting out today, except for the following cases: 1. You consider enterprise or other large sales, which are not comfortable through Mac App Store. 2. You want to participate in bundles or other promotions. Technically, you don't need a store for this but you need to create a version which can be licensed outside of Mac App Store.
Personally, I started selling ImageFramer (my first Mac application) in 2006, so we first had our own store and Mac App Store came second.