BTC/SMB is about creating a complete product to serve many customers in the marketplace and take advantage of economies of scale. Marketing is key.
B2E is about working with perhaps just a few clients to develop bespoke solutions (that may have a product element) targeting their specific business needs. Relationship building is key.
Where do you see solutions like Twillio and Cloudflare in this? They have a complete solution taking advantage of scale but make most of their money in Enterprise deals?
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Indeed.
BTC/SMB is about creating a complete product to serve many customers in the marketplace and take advantage of economies of scale. Marketing is key.
B2E is about working with perhaps just a few clients to develop bespoke solutions (that may have a product element) targeting their specific business needs. Relationship building is key.
Where do you see solutions like Twillio and Cloudflare in this? They have a complete solution taking advantage of scale but make most of their money in Enterprise deals?
Cloudflare and Twillio are special, they are dev tools. Classical business rules dont apply to them
B2C markets with long-tails.