I really wanted them to be. They definitely have enough talent to have been so. The way they described themselves, they were exactly what I was looking for. But (my opinion only) they turned out to be full of bullshit and meh.

But the majority of G+ users are probably going to disagree with me. They may not ever be a serious competitor to Facebook (and who says they need to be?), but they probably will make a lot of money with it.