Comment on Unredacted Antitrust Complaint Shows Google’s Ad Biz Even Scummier Than ImaginedparentComments−JaimeThompson4yIt appears that when google says "All participants in the unified auction, including Authorized Buyers and third-party yield partners, compete equally for each impression on a net basis" they aren't exactly being honest. Am I misinterpreting?−mathteddybear4yis "on a net basis" the same as "auction winners are selected based on highest bid after fees"?
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It appears that when google says "All participants in the unified auction, including Authorized Buyers and third-party yield partners, compete equally for each impression on a net basis" they aren't exactly being honest. Am I misinterpreting?
is "on a net basis" the same as "auction winners are selected based on highest bid after fees"?