Managing Growth in a late-stage startup: most depts (hr, mkt, sales, cs) perform growth experiments, I coach/facilitate/educate;
Think like this: most metrics can be improved with expertise; known knowns - - but some metrics need new solutions, and for that you need to analyse, hypothesise, experiment... unknown unknowns. And this is why growth is everybody's business.
Growth process is informed with insights from data science + behavioural science (this is my background)
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Managing Growth in a late-stage startup: most depts (hr, mkt, sales, cs) perform growth experiments, I coach/facilitate/educate;
Think like this: most metrics can be improved with expertise; known knowns - - but some metrics need new solutions, and for that you need to analyse, hypothesise, experiment... unknown unknowns. And this is why growth is everybody's business.
Growth process is informed with insights from data science + behavioural science (this is my background)
Experiment design + implementation (randomised trials) + interpretation (bayesian based)
Decision to implement in production or scrub and start again.
quick wins: //> a tweak to the search button yields 15% more sales
//> a change in ad copy lifts conversions 17%
//> behavioural recruiting interviews to be more objective...
//> ...and we do around 200 of these per year