Apple can charge a premium for their equipment because they are known as a premium brand. Even if they could make their products for 1/3 the cost, they would still charge the same price because they need to be seen as premium products, and because they can.
If you are sure you're competitor is over charging, maybe it is for the same reason. As dandandan said, maybe you are pricing your product too low.
Going after them publicly, accusing them of scamming or unethical behavior will only backfire. Either your company will be branded crackpots and unreliable, or you will actually get negative press.
The best you can do is in your marketing and sales pitches, say "our prices aren't as inflated as our competition but our product is better than theirs." Then prove it with examples of product quality. Your customers will do their own pricing research.
Comments
Apple can charge a premium for their equipment because they are known as a premium brand. Even if they could make their products for 1/3 the cost, they would still charge the same price because they need to be seen as premium products, and because they can.
If you are sure you're competitor is over charging, maybe it is for the same reason. As dandandan said, maybe you are pricing your product too low.
Going after them publicly, accusing them of scamming or unethical behavior will only backfire. Either your company will be branded crackpots and unreliable, or you will actually get negative press.
The best you can do is in your marketing and sales pitches, say "our prices aren't as inflated as our competition but our product is better than theirs." Then prove it with examples of product quality. Your customers will do their own pricing research.