I agree, but to a point. In spaces where there are a ton of competitors doing roughly the same thing, shipping too early can be fatal. The trick is finding the balance. Entrepreneurs, take the article's advice with a grain of salt.

On the other extreme of the spectrum, some companies build a beautiful product but wait too late to ship. I've seen these companies die without ever having shipped.

Don't live either ends of the extreme. Ship fast, but not too fast.