>Unfortunately, they've probably squandered a lot of that initial publicity.
You know, I'm not sure if they have. People wanted to believe in this to the tune of $200k. Even two years from now, if they have arrived at something truly viable, it will be trivially easy to spin the PR wheel again. At this point, their main obstacle is demonstrating competency on the relevant technical problems and processes. If they learn to crack that nut over the course of, say, another year, then they'll be the come-back kid -- every bit as appealing an angle as their initial appeal as improbable underdogs with starry eyes.
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>Unfortunately, they've probably squandered a lot of that initial publicity.
You know, I'm not sure if they have. People wanted to believe in this to the tune of $200k. Even two years from now, if they have arrived at something truly viable, it will be trivially easy to spin the PR wheel again. At this point, their main obstacle is demonstrating competency on the relevant technical problems and processes. If they learn to crack that nut over the course of, say, another year, then they'll be the come-back kid -- every bit as appealing an angle as their initial appeal as improbable underdogs with starry eyes.