oh man. The first time I saw a "Zagat rated" sign I was so confused. "Is this some sort of 'American Psycho' tie-in? why would an upscale pizza place pay to be related to that book?"

I was certain zagat was made up by Ellis for his book.

I'd never seen it until I moved to the bay area, where a 'Zagat rated' usually means "Yes, this is a chain, but we pretend really hard that it's not fast food."