> The Zagat "brand" resonates huge as a trusted consumer brand
Only because they focus on a niche. If they start expanding their ratings to other areas, it could weaken their brand. Rating doctors? Unless we're talking Beverly Hills plastic surgeons, I'd have trouble taking them seriously.
Why? I trust professional reviewers more than I trust random disgruntled customers. Because some doctors are better than others, professional reviews could be useful information.
Comments
> The Zagat "brand" resonates huge as a trusted consumer brand
Only because they focus on a niche. If they start expanding their ratings to other areas, it could weaken their brand. Rating doctors? Unless we're talking Beverly Hills plastic surgeons, I'd have trouble taking them seriously.
Why? I trust professional reviewers more than I trust random disgruntled customers. Because some doctors are better than others, professional reviews could be useful information.