My question is why is Opentable stock down so much on this news? How serious is Google about getting into reservations? If this is anything like what they did in NFC payments space with MasterCard, they'll likely just try and ride Opentable's rails instead of trying to build out their own. Maybe do some sort of data share agreement to better their idea of how successfully they are able to close the search/discovery to successful reservation loop.

I just cant imagine Google wanting to go out to each of these restaurants themselves...a very difficult proposition, even with Zagat's team.