I like this move for Google, but I'm concerned it will just become a me-too move.

When I want to find something to eat close-by, Yelp is perfect. Yes, Zagat integration takes away the need to switch from Yelp to Google Maps to get directions, but that's not a big pain point for me.

It's definitely something cool to add, but I'm not sure it will be as effective as they think it will.