Good to see. Zagat's had problems finding a great business model in the digital world. They've gone through ads, memberships and endless partnerships. Zagat is still the prestige name in local reviews though. This is a great resource for Google's efforts in the local business market.
I love Zagat's core business idea — they were a significant inspiration for our LA Life neighborhood ratings. In fact, I've been looking at opportunities to do similar capsule reviews but creating them using existing reviews from other sites instead of survey data. I have to think this is where they're moving now as a part of Google, but it's not like I'm a Google VP.
This all seems to make sense. The Thomas Bros. map books were ubiquitous in California when I was growing up but have basically been replaced with Google Maps. Now the old burgundy Zagat guidebook is going this way. Glad to see Tim and Nina and their team will have a guiding hand in its replacement.
Comments
Good to see. Zagat's had problems finding a great business model in the digital world. They've gone through ads, memberships and endless partnerships. Zagat is still the prestige name in local reviews though. This is a great resource for Google's efforts in the local business market.
I love Zagat's core business idea — they were a significant inspiration for our LA Life neighborhood ratings. In fact, I've been looking at opportunities to do similar capsule reviews but creating them using existing reviews from other sites instead of survey data. I have to think this is where they're moving now as a part of Google, but it's not like I'm a Google VP.
This all seems to make sense. The Thomas Bros. map books were ubiquitous in California when I was growing up but have basically been replaced with Google Maps. Now the old burgundy Zagat guidebook is going this way. Glad to see Tim and Nina and their team will have a guiding hand in its replacement.