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Comment on Steve Jobs and the Eureka Myth

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But Apple produces 10 pixel-perfect prototypes for each feature. They compete — and are winnowed down to three, then one, resulting in a highly evolved winner. Because Apple knows the more you compete inside, the less you'll have to compete outside.

Miyamoto does it that way too. Whole ton of people making levels, with Miyamoto reviewing, guiding, and if need be killing.

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