If it's a web site, I'd suggest that you launch the smallest high-quality product you can, and then tweak or add something every day until it's where you want it to be. You'll change track along the way, but that's OK because you'll do it based on real user behavior.
I launched Planaroo.com on June 30, and I wish I had launched it two months earlier. Many of my assumptions about how people would use the site were just plain wrong. I spent a long time working on features that few people use, and not enough time on features that a lot of people use.
If your site involves user-generated content, you have no idea how long it will take to ramp up. If your has lots of text, you just won't know how it will do in search for weeks after launch. Planaroo did very well in Google search almost immediately, but it still doesn't show up in Yahoo Search after 10 weeks.
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If it's a web site, I'd suggest that you launch the smallest high-quality product you can, and then tweak or add something every day until it's where you want it to be. You'll change track along the way, but that's OK because you'll do it based on real user behavior.
I launched Planaroo.com on June 30, and I wish I had launched it two months earlier. Many of my assumptions about how people would use the site were just plain wrong. I spent a long time working on features that few people use, and not enough time on features that a lot of people use.
If your site involves user-generated content, you have no idea how long it will take to ramp up. If your has lots of text, you just won't know how it will do in search for weeks after launch. Planaroo did very well in Google search almost immediately, but it still doesn't show up in Yahoo Search after 10 weeks.