Actually making the words longer like that goes a long way to expressing emotion in your texts - while avoiding the use of emoticons, which make you look like a girl.
For example, adding letters to a word is especially useful when teasing someone- gives them a hint you're not 100% serious.
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Here in the UK it's interesting to note that, while text speak was all the rage a few years ago, it faded out.
It was replaceddddd by making wordssss actuallllllly longerrrrrr for no reeeeaaaasonnnnn!!!
Now the text speak is a bit more reined in and not totally incomprehensible like it used to get.
Actually making the words longer like that goes a long way to expressing emotion in your texts - while avoiding the use of emoticons, which make you look like a girl.
For example, adding letters to a word is especially useful when teasing someone- gives them a hint you're not 100% serious.
I have observed that on occasion here in the US too.