I completely agree and came here to say something similar. I'm honestly perplexed by "startups" that build an app that seem to introduce no new processes or technology (a reminder about a release date? a list of movie trailers? tweet out about a movie?) because these don't strike me as very inventive or even startup-like. It's an app. The same app could be built by a 2-man team working nights and weekends as a side project. It could also be cranked out by Fandango or the other big, established iPhone movie apps. What's stopping them?