So I actually talked to them about the product, logged in and played around with it. I'm not a developer, so I can't get into the nitty gritty specifics to the extent this community would appreciate. But if the idea of centralized code management, push button deployment/rollbacks, integrated push button add-ons for backend services, authentication, social, & persistence all built on top of popular html5 frameworks isn't exciting or interesting to developers, what is?