I would add to this, that out-bound appointment setting (cold calling to decision makers, NOT gate keepers) or having clients understand the "value" of your proposition (appointment setting, the above company) is a highly valued, and difficult skill to master.
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Out of sheer curiosity, are there any companies that actually do this (abstracted cold-calling) and take a commission on converted leads?
http://launchleads.com/blogs/launch-leads Out of Utah, doing incredibly well.
I would add to this, that out-bound appointment setting (cold calling to decision makers, NOT gate keepers) or having clients understand the "value" of your proposition (appointment setting, the above company) is a highly valued, and difficult skill to master.