Interesting, but I feel like I read this article 4 years ago. Every couple of years some research firm comes out with a study on "The New Gamer" and who they are - "Not just basement dwellers anymore!"...
I'm not saying it's not worthwhile to continue running these studies (let's be honest, plenty of companies will pay tens of thousands of dollars to buy them). But I think defining each study as "The New XXXX" is disingenuous.
Gamers are evolving over time, and the increasingly broadening scope of games are bringing in more and more casual gamers, and also creating an opportunity for first-time gamers to not feel entirely overwhelmed. That's been happening for years though, with developers like PopCap, BigFishGames, and WildTangent. It's nothing new.
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Interesting, but I feel like I read this article 4 years ago. Every couple of years some research firm comes out with a study on "The New Gamer" and who they are - "Not just basement dwellers anymore!"...
I'm not saying it's not worthwhile to continue running these studies (let's be honest, plenty of companies will pay tens of thousands of dollars to buy them). But I think defining each study as "The New XXXX" is disingenuous.
Gamers are evolving over time, and the increasingly broadening scope of games are bringing in more and more casual gamers, and also creating an opportunity for first-time gamers to not feel entirely overwhelmed. That's been happening for years though, with developers like PopCap, BigFishGames, and WildTangent. It's nothing new.