I'm also currently working on a similar idea in a completely different space, and I don't really think the URL matters so much. The idea is that the site is going to be under the URL of the restaurant itself (AFAICT, and I'm also assuming), so the service domain is really just a footer link and an item line on a subscription transaction.
At least that's my take on the strong way about this idea: cilantrosites.com might have a directory of their customers or something, but by far the main entry point will be through a link to the restaurant itself on Yelp or wherever. Worrying about the look of cilantrosites.com/bobs_pizza is probably a premature optimization.
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I'm also currently working on a similar idea in a completely different space, and I don't really think the URL matters so much. The idea is that the site is going to be under the URL of the restaurant itself (AFAICT, and I'm also assuming), so the service domain is really just a footer link and an item line on a subscription transaction.
At least that's my take on the strong way about this idea: cilantrosites.com might have a directory of their customers or something, but by far the main entry point will be through a link to the restaurant itself on Yelp or wherever. Worrying about the look of cilantrosites.com/bobs_pizza is probably a premature optimization.