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Comment on Ask HN: How would you market this site?

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Personally I think a FB ad or pitching to friends is a little too impersonal and not a high enough likelihood of many crushes between that group. Instead I'd aim for a small but well interconnected network first, like a single dorm building. The next week, the next one over. Eventually, it could own the campus' attention for a bit, then maybe the next school nearby. Getting a single dorm on board could be as simple as setting up a table in the lobby with a couple laptops and giving out donuts to people who sign up.

This is very good advice. You need to get a community that is intimate enough that there will be crushes found. That's your successful customer. People aren't likely to invite their crush for fear of outing themselves, so they would have to be exceedingly lucky to get their crush there through random invites.

I think I might be able to do this. Its getting the first users on the site that is that hardest part. But in a few hours, I will go out and see if I can start recruiting users. (Coding is far easier than motivating people)

It's been many years since, I've lived in a dorm, but the Austin nightlife is surprisingly structured into groups. I'm going to work on identifying and targeting a small/close connected group and try to get them to start using the site.

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