The companies are not all the same. Virgin America, Singapore Airlines, Southwest Airlines, British Airways, Emirates, all occupy different marketing niches compared to the standard US carriers (United, Delta, Northwest, etc.)
What the few successful airlines have realized is that there isn't THAT much room to go premium in economy class -- that consumers might pay $20 more for an airline they like, but not $50.
This blogger wants business class service for an economy class price plus a few dollars, and it's just delusional. A Boeing 777 costs $300 million.
What marketing niches? My different areas in the world - but airlines are all pretty much the same.
Show me something amazing an innovate that an airline has done compared to a competitor. There are slight differences - and I travel all the time, I don't have any one airline I absolutely love and MUST fly.
And if I did, you can be assured I would pay more. I am not looking for business class services for an economy price - I am looking for a DIFFERENT airline.
Comments
The companies are not all the same. Virgin America, Singapore Airlines, Southwest Airlines, British Airways, Emirates, all occupy different marketing niches compared to the standard US carriers (United, Delta, Northwest, etc.)
What the few successful airlines have realized is that there isn't THAT much room to go premium in economy class -- that consumers might pay $20 more for an airline they like, but not $50.
This blogger wants business class service for an economy class price plus a few dollars, and it's just delusional. A Boeing 777 costs $300 million.
What marketing niches? My different areas in the world - but airlines are all pretty much the same.
Show me something amazing an innovate that an airline has done compared to a competitor. There are slight differences - and I travel all the time, I don't have any one airline I absolutely love and MUST fly.
And if I did, you can be assured I would pay more. I am not looking for business class services for an economy price - I am looking for a DIFFERENT airline.