I am sorry but I don't get your point. This is something almost all companies do. If you are going to release thousands of catalogues you don't want things in it that could offense people. I think it would have been the same if the t-shirt contained some black-metal logo for example.
For the other example it's the same. I'm from the Netherlands so an IKEA ad with a black man would not surprise me, but for example an Arab man with a turban would. In the advertising world you want to connect with your target audience.
I have a hard time believing this has anything to do with racism because their catalogues are full of people from all over the planet.
Anyway, I don't like IKEA products, I think they are rubbish. But I like the fact they use a lot of 3D renders.
Comments
I am sorry but I don't get your point. This is something almost all companies do. If you are going to release thousands of catalogues you don't want things in it that could offense people. I think it would have been the same if the t-shirt contained some black-metal logo for example.
For the other example it's the same. I'm from the Netherlands so an IKEA ad with a black man would not surprise me, but for example an Arab man with a turban would. In the advertising world you want to connect with your target audience. I have a hard time believing this has anything to do with racism because their catalogues are full of people from all over the planet.
Anyway, I don't like IKEA products, I think they are rubbish. But I like the fact they use a lot of 3D renders.