Welcome to magazine publishing. If the magazine comes out in August and gets an August date, come Septermber 1st no one buys it because it's an old issue. At least, that's what the publishers think.
The explanation I always heard was that the date was the pull date. So NewsWeek was always dated as the day the next issue would come out. For monthly magazines, it's the month that the next issue will come out in.
Comments
Welcome to magazine publishing. If the magazine comes out in August and gets an August date, come Septermber 1st no one buys it because it's an old issue. At least, that's what the publishers think.
The explanation I always heard was that the date was the pull date. So NewsWeek was always dated as the day the next issue would come out. For monthly magazines, it's the month that the next issue will come out in.
That makes sense.